Easyfairs’ ADF&PCD New York Attributes 7.1% of Total Attendance to Gleanin Connect and Smart Marketing

The marketing team from Easyfairs’ ADF (Aerosol Dispensing Forum) & PCD (Packaging of Perfume, Cosmetics & Design) New York surpassed two attendee-acquisition benchmarks using Gleanin Connect. Part of the team’s success in advocacy (registrants who referred the show to others in their networks) and referrals (new registrations based on invitations from advocates) was the ability of the Gleanin platform to integrate with the show’s existing multi-channel attendee acquisition and social media strategy.


Download the complete case study to learn the tactics ADF&PCD used to increase attendance for the relatively young event and the 7+ percentage of overall registrations attributable to Gleanin Connect.

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