---
title: Checklist for successful attendee campaign set up and management
description: Help Center
---

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# Checklist for successful attendee campaign set up and management

- Make sure your campaign images include  
    - Event name
    - Dates
    - Venue
    - Compelling message and CTA
- If you want to track conversions for this campaign, make sure that: 
    - Gleanin conversion tracking is set up for the campaign and/or
    - Use your own campaign UTM tracking code/link as your destination URL
- Edit the “Channel & Post Suggestions”: 
    - Make sure **ALL** the sharing channels you want to offer your attendees are enabled
    - Make sure you have checked/edited the suggested post text for each channel and include hashtags where relevant
    - TIP: Don’t be tempted to add “marketing” content to the email text - emails that your attendees send via the Gleanin campaigns are authentically sent by the attendee directly to someone they know (e.g. it will open up their own Outlook/Gmail)
- Edit the Pop-up settings/text (if you are using the pop-up): 
    - Check the default wording and make edits to reflect your own campaign, e.g the number of images you have given the attendee to choose from
- Edit the advocacy tool (if you are using the advocacy tool): 
    - You’ll be editing the “splash screen” of the advocacy tool (landing page)
    - Make sure it’s on brand, and the messaging is on point
    - Wording around the campaign images will be affected by the changes you make in your Pop-Up settings
    - When using the advocacy tool for your “attendee” campaign, you’ll have a choice of using one of two advocacy tool links: 
          - Link 1 - includes Splash screen
          - Link 2 - excludes Splash screen (Image Selection only link)
- If using the Pop-Up: 
    - If you are adding your campaign pop-up to an Eventbrite, Visit, Cvent or Pheedloop registration confirmation page, make sure you select the specific code for those platforms
    - TIP: If you have obsolete attendee campaigns which have not been deleted or multiple “attendee” campaigns set up which have not been clearly named, **pay extra attention** to the campaign pop-up you are selecting the JavaScript code for

- [Asset creation](https://resources.gleanin.com/knowledge/asset-creation?hsLang=en)
- [Upload and data](https://resources.gleanin.com/knowledge/upload-and-data?hsLang=en)
- [Running your campaign](https://resources.gleanin.com/knowledge/running-your-campaign?hsLang=en)
- [Managing your account](https://resources.gleanin.com/knowledge/managing-your-account?hsLang=en)
- [Reporting](https://resources.gleanin.com/knowledge/reporting?hsLang=en)
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- [Common questions](https://resources.gleanin.com/knowledge/common-questions?hsLang=en)
- [Best practice](https://resources.gleanin.com/knowledge/best-practice?hsLang=en)
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