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December 2024 - EventPoint integration, group feature, update on tracking & new integration onboarding

A New Integration from Gleanin Has Arrived!

As of now, all Eventpoint users can effortlessly integrate with Gleanin! With just a click, you can transfer data seamlessly between the platforms, no more hassle with downloading and uploading Excel sheets. Eventpoint and Gleanin now communicate directly, saving you time and simplifying your workflow. Explore it for yourself, here!

 

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Gleanin’s New, Smarter Way to Organise Your Speakers and Exhibitors

We understand that organising and differentiating your speakers and exhibitors can be challenging. To make it easier, Gleanin introduces the Group Feature, a versatile labelling tool that allows you to assign custom group names to your speakers and exhibitors, such as VIP, Judges, or any label you prefer.

By assigning Groups to campaigns, sharing your Gleanin share tool link with a selected group of exhibitors or speakers is quicker and more organised, helping you save time. See more here.

 

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A Quick Heads-Up on Gleanin Tracking 

You may already know this from Tamar’s recent LinkedIn post, but during our latest ACTIVATE event, we ran both third-party cookie tracking (Gleanin’s current tracking system) and UTM tracking to measure conversions from Gleanin (Gleanin’s potential tracking system). The results were impressive, UTM tracking recorded a 75% improvement in accuracy on Gleanin’s performance! 

As a result, Gleanin will be transitioning away from third-party cookie tracking. Currently, our new tracking system is being trialled with a select group of customers, and once the pilot phase is complete, we’ll roll out the full transition.

If you'd like to get ahead of the game and be involved in our trials, please let us know at hello@gleanin.com. 

 

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And One More Thing…


Setting up integrations just got a whole lot easier! We’ve simplified the process so you can now handle everything directly within Gleanin, no more middlemen or endless email exchanges. It’s quicker, smoother, and way more efficient!