Landing page URL

Landing page overview
Adding UTM parameters to your landing page
Tracking URL builder

Overview

The landing page URL is the web address you want your stakeholders to promote as part of your event marketing.

When speakers or attendees share your event, their audiences will be directed to this page, so it should clearly communicate your event’s value and drive action, such as registering or learning more. This could be your homepage, agenda, or a dedicated registration page, as long as it’s engaging, clear, and designed to convert visitors into participants.

Note: Make sure when entering the URL into Gleanin, to include "https://" at the start of the link. 

Adding UTM parameters

UTM parameters are URL parameters used to track the effectiveness of online marketing campaigns. They identify the campaign that refers traffic to a specific website and can be parsed by analytics tools to populate reports.

There are many different UTM parameters, which can be used however, the most commonly used in Gleanin are the main 3 below:

• utm_source - identifies which site sent the traffic, and is a required parameter
• utm_medium - identifies what type of link was used
• utm_campaign - identifies a specific product promotion or strategic campaign

To track the conversion on your side you will need to add the URL parameters and make sure that your Google Analytics setup is correct. Please see the article here for more information. 

Here is an example of an attendee landing page URL that can be used in Gleanin:

https://www.test.com/regsitration-page?utm_source=gleanin&utm_medium=gleanin-speaker

&utm_campaign=gleanin-11111

Tracking URL Builder

With the tracking URL builder, you have the ability to add new or verify the current UTM parameters for your landing page URL.

To add UTM parameters to your URL:

1. Navigate to your campaign dashboard
2. Click on the Edit button on the Landing page URL tile
3. You have the option to either:
   1. accept our recommended settings in the URL health check box on the right-hand side or
   2. click on Show builder to add and customise the parameters yourself
4. After making your changes, don't forget to click on Save.

You can always include additional custom UTM parameters, by clicking on "Add additional custom UTM code" and adding them into the designated fields.

To review the existing UTM parameters on your landing page URL:

1. Navigate to your campaign dashboard
2. Click on the Edit button on the Landing page URL tile
3. Once you input your landing page URL in the specified box, you will see the URL health checker on the right-hand side:
   1. if everything looks correct, the checker box will turn green
   2. if adjustments are necessary, the box will turn yellow and offer recommendations for updating your URL
4. If you have made any changes or accept recommendations, don't forget to click on Save changes. 

Note: You have the flexibility to make adjustments based on the recommendations or keep your original URL as is.