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How can I get better engagement from my exhibitors?

Gleanin makes the creation of personalised exhibitor/event promo images very easy.
 
Gleanin also makes it super easy for your exhibitors and their staff to promote their participation in your event with their social networks and contacts - no logins, no downloads, no passwords required; they simply choose an image and share it.
 
However, if they don’t open the email you send them and then engage with sharing, it's all for nothing.
So how are you going to get them promoting their participation in your event?
 
Here are a few ideas….
  1. Decide who in your team will communicate with them. When you send your exhibitor their personalised campaign social advocacy tool link, it's advised to make sure that the person sending it is someone that your exhibitor is likely to know, e.g their sales contact.
  2. Explain the benefits. Promoting their participation at the event, particularly via their staff's trusted social networks where they are connected personally with customers and prospects, will ensure that the exhibitor has a busy stand at the event. A busy stand means more leads, more conversions and a happier exhibitor more likely to rebook.
  3. Tell them it's easy and quick - no downloading, passwords or login required. Tell them that the advocacy tool already contains preloaded personalised images about the exhibitor's participation at your event. Exhibitors don’t need more work.
  4. Most organisers tend to have a single exhibitor point of contact. We recommend reminding exhibitors that people tend to follow people over and above brands on social media. Encourage your single point of contact to share their campaign social advocacy tool with key individuals in their sales teams, or even their CEO! Your exhibitor's salespeople are likely to have extensive social networks and be personally connected to people that they AND YOU want to see at the event. Reassure them that all their staff members need to do is choose an image and post.
  5. If you do have email addresses for stand staff, you might even want to send an exhibitor's advocacy tool link directly to their registered stand staff.
  6. Repeat points 2, 3, 4 and 5.
  7. And repeat again! You can’t tell them enough times that they need to be doing this. Mention it in any other communications to them. If you hold exhibitor events or webinars, include info on this recommended activity in the programme.
  8. Include a hashtag in the suggested post copy you set for EACH of the sharing channels you have set for your exhibitor campaign. This will enable you to search for that hashtag on each social media platform and re-share their posts. Using hashtags also makes it easy for others interested in the event to view related posts.
  9. Since you can track them, you can incentivise them; you can reward exhibitors with prizes or rebates based on the number of registrations they generate.
  10. Say thank you. When all the dust is settled, you’ll be able to see which of your exhibitors used Gleanin and how effective they were in growing your audience. You’ll know whom to thank and whom to prioritise for next year.
If you have any ideas for how to drive exhibitor engagement, we’d love to hear from you. Drop us a line at hello@gleanin.com