Gleanin makes the creation of personalised templates for your speakers to use to promote their sessions very easy.
Gleanin also makes it easy for your speakers to share those templates on their social media networks - no logins, no downloads, no API’s; they simply click on the link you send them, choose an image and post.
However, if they don’t click on that link it's all for nothing.
So how are you going to get them promoting their sessions and your event using Gleanin?
Here’s a few ideas….
- Decide who will communicate with them. When you send speakers their personalised links to the Gleanin share tool make sure the person sending them is someone they know - your content manager, your event director….someone who’s email they’re more likely to open.
- Tell them it's easy. Speakers don’t want more work, remind them that all they need to do is click on a link, choose an image and post. No logins, no downloads, no hassle.
- Tell them that the images are personalised to them with eye-catching graphics, headshots and pre-written copy
- Remind them that this is for their benefit, not yours, who wants to speak to an empty room?!
- Repeat points 2, 3 and 4
- Repeat point 5. You can’t tell them enough times that they need to be doing this. Mention it in any other communications to them. If you hold speaker events or webinars remind them then as well
- Include a hashtag in the suggested post copy. You can search for that hashtag on each social media platform and re-share their posts
- If you have speaker contracts, consider including a commitment to share at least once. You can track them now with Gleanin
- Since you can track them you can incentivise them, if you pay speakers then that could be linked to the number of shares, clicks or conversions they generate for you
- Say thank you. When all the dust is settled you’ll be able to see which of your speakers used Gleanin and how effective they were in growing your audience. You’ll know who to thank and who to invite back for next year
If you have any ideas for how to drive speaker engagement we’d love to hear from you, drop us a line at hello@gleanin.com