When advocates share on Instagram, they’re still posting a square image (1:1 ratio). This appears in full on the timeline, but Instagram crops it to a 4:5 ratio when displayed on someone’s profile page.
To ensure the images still look great in both views, we’ve repositioned the elements in all our templates so that everything important fits within the 4:5 safe area. We’ve also added toggleable guidelines in the template editor to help you visualise how the image will appear in different contexts. This is applied to new campaigns but not existing ones.