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January 2023 - Campaign insights

Sometimes it's hard to know what your Gleanin results actually mean, and more importantly, what to do with them. We want you to take one look at your results page and know what action you can take to maximise your results.

So, we've created a new Insights page! See your campaigns' performance through a clearer and streamlined view, with actionable indicators to improve your results.

Drivers of success

How will this help me? How is it better than the results section?:

  • See your performance at a campaign level rather than per event, a more precise way to hone in on actionable improvements for your results
  • See lists of people who have and haven't shared, helping you to identify and target your disengaged people to encourage maximum participation for your campaign
  • Your most active and least active speakers or exhibitors are now clearly highlighted, so you can double down on the people who are generating the most clicks and conversions for you!
  • A clear snapshot of who is receiving the most and least clicks, which means you'll be able to nail down which content and creative is striking the right chord with your audience. 

These new insights will help you to engage your stakeholders better, maximise your results and get better return on investment from Gleanin. Everybody wins. 

Campaign insights - icon

Live now across all Gleanin plans. Head to your Campaigns section and click the blue magnifying glass icon above to view your new insights page. 

Want to know more? Check out our knowledge base article for a full walkthrough.