Tags and tracks

Why use tags and tracks?

When using Gleanin at a basic level you upload speakers or exhibitors to an event and they are automatically applied to any and all speaker or exhibitor campaigns you create for that event.

But you might want to apply specific speakers to a specific campaign or you might want to pull a subsection of speakers or exhibitors to send them their assets. This is where tags and tracks come in.

The best way to think about it is that tracks allow you to pull a subsection of sessions and tags allow you to pull a subsection of speakers or exhibitors.

So if at your event you have a number of tracks - or a number of theatres or stages or some other segmentation of your content - you could create a separate campaign for each ‘track’ and then assign sessions to a particular campaign by having a ‘track’ per campaign.

For example…you might have three theatres at your event, let's call them Technology, Environment and Human Resources. You can create a campaign in Gleanin for each theatre which might include different sponsors or creative.

When you upload your speaker data, under the Track column you can put Technology, Environment or Human Resources against each relevant session and when you come to run your campaigns the relevant speaker and their session will be pulled for each relevant track.

Tags are most useful for your exhibitors or for your ‘meet the speaker’ campaigns where you don’t have a session but you might want to pull a subset of speakers to send them their links - for example VIP’s or Chairpersons or for exhibitors, an exhibitor group.

The other main difference between the two is that you can assign tracks to a session in the data upload but tags are added in the product.