Skip to content
English
Go to gleanin.com
  • There are no suggestions because the search field is empty.

Checklist for successful speaker campaign set up and management

If anything below is confusing or you need any help, please let us know, get in touch at hello@gleanin.com

  • Choose your speaker campaign template (multiple choices)
    • Make sure you carefully review and select the speaker campaign template best suited to your needs
  • Make sure your campaign images include 
    • Event name
    • Dates
    • Venue
  • If you are intending to use a custom background image for your campaign, you’ll need to design the background around the Gleanin fields - more advice is here. 
  • If you want to track conversions for this campaign, make sure that:
    • Gleanin conversion tracking is set up for the campaign and/or
    • Use your own campaign UTM tracking code/link as your destination URL
    • PRO subscribers have the option of uploading your own custom destination URLs for each speaker e.g. so that your speakers can promote unique discount codes or custom registration pages
  • Edit the “Channel & Post Suggestions”:
    • Make sure ALL the sharing channels you want to offer your speakers are enabled
    • Make sure you have checked/edited the suggested post text for each channel and include hashtags were relevant
    • TIP: Don’t be tempted to add “marketing” content to the email text - emails that your speakers send via the Gleanin campaigns are authentically sent by the speaker directly to someone they know (e.g. it will open up their own Outlook/Gmail)
  • Edit the share tool (this is what each speaker will be using to share their image/s):
    • You’ll be editing the “splash screen” of the share tool (landing page)
    • Make sure it’s on brand and the messaging is on point
  • Bulk upload your speaker and session data (IF using one of the Speaker/Session campaign templates) 
    • Bulk uploading speakers AND sessions? Use the “combined upload” which you’ll find under “data” in the left hand menu
    • Only bulk uploading speakers e.g. using the Meet the Speaker template? Use the “speaker” upload, which you’ll find under “data” in the left hand menu
    • Speakers/sessions can be uploaded individually if required, via “speakers” and/or “sessions” in the left hand menu 
    • Spot check some of the speaker images to make sure you are happy with how they look with speaker/session details added - click into a few of your “speakers” and scroll down to “image preview” (tip: make sure you have the right campaign selected on the preview to see the relevant image preview)
  • Generate your individual speaker share tool links
    • Go to your speaker campaign page, click on “How to run my campaign” and download your speaker share tool links
  • Send your speakers their share tool links - here’s some advice here around getting your speakers engaged in the process
  • Keep your speaker images up to date:
    • Make edits to your existing speakers and/or sessions as you go
    • Edits made to existing speakers/sessions will dynamically update the images speakers see in their individual share tools (no need to send new links/images)
    • Add new speakers and/or sessions or delete speakers and/or sessions when necessary
    • Don’t forget you’ll need to send brand new speakers a link to their share tool