NAB Show Crafts its Own Story of Attendee Acquisition with Gleanin Connect

The National Association of Broadcasters used Gleanin Connect for the first time at its 2019 NAB Show. The registration and marketing teams surpassed average industry results and earned a 4X return on investment with an approach that:

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  • Simplified the attendee journey
  • Kept registrants in referral mode
  • Made the user experience recognizable
  • Broke down internal silos

Download the case study to read how NAB used every tool in its box to amplify the impact of Gleanin Connect and cut through the clutter of multichannel event marketing tactics.

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Gleanin Connect

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