Why Social Referral Marketing Platforms are an Event Marketer’s Best Friend

People frequently recommend products and experiences they like to others. Social referral marketing, the practice of facilitating word-of-mouth recommendations, is also an effective way to grow the attendance at events. It’s an emerging channel for attendee acquisition—one with compelling benefits for event marketing strategists and practitioners:

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  • Uncovering net new attendees and previously undiscovered customer segments
  • Allowing registrants to advocate (refer the event) on multiple social media channels and email
  • Offering 100% of registrants the opportunity to recommend the event to a colleague
  • Providing attribution (tying registrations to advocates), transparency and GDPR compliance

Download the white paper to learn more about social referral marketing platforms and their potential for growing your trade show attendance.

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