Ultima Media Credits Gleanin Connect with Discovering a New Pathway to VIP Buyers

While partnering with Gleanin on Automotive Logistics Global Detroit (ALGD), Ultima Media made some important discoveries:

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  • An increase in pre-registrants isn’t the only valuable metric
  • Attendees are some of the best curators of qualified attendees
  • Referral marketing can amplify the effectiveness of other channels

Download this case study to read how Ultima Media’s Chris Mott opened up a new avenue for growing a key attendee segment.

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